IndependentInvestor-facingBy introduction
A practicebetween strategy and code.
Nearly three decades alongside founders and global brands — from senior engineer to group technical director. Current focus: AI-native delivery that reaches production.
WritingA technical stream of thought
Recent thinking, written down.
Position
PositionStated plainly
Strategy and the codebase, held together.
Neither an advisor who has lost the craft, nor an engineer detached from the P&L. Aerospace engineering training, agency-honed pragmatism, and a career long enough to know which “transformations” actually paid back.
Composable and model-agnostic, by default.
Lock-in is a tax that founders and boards pay later. Ownership of the IP matters more than the badge on the framework.
Not the diagram. The decision.
Complex technology, translated into decisions executives can act on. The candour to surface what others won’t.
PracticeFive ways I work with teams
What I do, and why now.
ReceiptsNumbers, named
Speed claims, with receipts.
0 weeks
→ 30 minutes
Release cycle, monolith → headless. Zero downtime through the migration.
+0%
completions
Global product configurator across one hundred markets. +47% leads.
0%
performance
Infrastructure modernisation. Time-to-value compressed from months to weeks.
0%
ROI
Documented return on technology investments. Independent verification.
0 weeks
to launch
Startup mobile app rebuilt end-to-end. Critical issues resolved, founders investor-ready.
0
downtime
Serverless deployments at global retail scale. Continuous release at peak.
Voices
VoicesFrom the room
If I had a team working in this way on an architecture and codebase this well-designed, I would be over the moon. You really have something unique here.
Independent audit consultant
You turned over more stones that we never wanted to touch, and brought about more change in such a short time than we achieved in ten years.
Global consultancy, team lead
You have a wonderful way of conveying complex ideas in simple ways. It really is a gift.
Global retail brand, Head of Brand Management
Track record
Track recordTwenty-nine years, briefly
- Oct 2025 — Now
Partner
— A strategic technology practice - Mar 2025 — Now
AI Advisor
— Independent engagements - Apr 2024 — Aug 2025
Technology Council Member
— A composable-architecture body - Feb 2006 — Sep 2025
Discipline Lead · Group Technical Director
— A global creative-technology consultancy
Credentials
BEng (Hons) Aerospace EngineeringCPD-accredited Board AdvisorMicrosoft CertifiedSitecore CertifiedMACH Alliance Technology Council (2024—25)
Sectors
AutomotiveHealthcareRetail & FashionFMCGPublic SectorTechnology
Off-clock
Off-clockBuilt on the other side
ContactReply within 48 hours
Say somethingworth saying.
Board seats, diligence, or an AI programme that needs to reach production — start with an email and we’ll find out quickly whether it’s a fit.